how to sell a horse

How to Effectively Sell a Horse: Tips and Tricks

by | Jul 22, 2023 | Blog

Ever thought about swapping out those trusty riding boots for a snappy business suit and saying a heartfelt ‘see ya’ to your four-legged buddy? Letting go of a horse feels more like saying goodbye to a close friend, right? If you’re a hardcore horse enthusiast, you get it. And as much as it can sting, it’s often a part of our horse-loving adventure. This guide is your compass to horse selling, to make it smooth-sailing and even kind of rewarding.

A Peek Behind the Curtain: Horse Trading isn't Child's Play

First things first – understanding the horse market isn’t something to take lightly. The market’s about as predictable as my teenager’s mood – flits and changes like the wind. Prices go up and down based on things like breed, age, health, and how well-trained the horse is. For example, a horse with competition experience might cost more than a new guy on the field. Websites like, Horseclicks, and DreamHorse can give you a sense of how much horses are going for these days. Use this info to give your horse a price that’s fair – for you and your horse’s years of bonding and training.

Making a Splash: The First Impression Counts

Ever heard that a picture is worth a thousand words? Well, when you’re selling horses, you’d better believe it! Good photos and videos can really show off your horse’s best side. And no, I’m not talking about tricking anyone – just highlighting what’s good. Experts like The Horse Studio can help bring out your horse’s inner supermodel. But if you’re on a tight budget, a solid DSLR or your latest smartphone camera can do the job. And don’t forget to include videos of your horse doing its thing – whether it’s cantering or jumping, or just looking cute.

Tell it Like it Is: Honesty is the Best Policy

Being upfront is key when dealing with possible buyers. Share all the good, the bad, and the in-betweens of your horse’s life story – its health records and its little quirks. It’s easy to want to hide some things, but trust me, honesty wins in the end. Buyers like knowing what they’re getting into – makes the whole process smoother.

It's All in the Training: A Stitch in Time

A well-trained horse is always a crowd-pleaser. Skills in dressage, show jumping, or trail riding can draw a wider range of buyers. Professional training can be a bit of a splurge, but it’s a worthwhile one. Trainers from places like Clinton Anderson’s Downunder Horsemanship or Pat Parelli’s Natural Horsemanship initiatives can work wonders with horses, making them pretty irresistible to buyers.

Selling your horse isn’t just about saying goodbye. It’s about introducing your horse to a new human buddy who’ll continue the journey with you. By being smart about the market, showing your horse in its best light, communicating openly, and investing in training, you’re preparing your horse for a pretty exciting new chapter.

Finding a Home: Every Horse Needs a Family

Selling a horse isn’t just about raking in the cash. It’s equally important to find a loving new home for your horse. Screening potential buyers is, therefore, a pretty big deal. Ask about their experience with horses, their plans, and the kind of care they can offer. By making sure the new owners are a good fit, you’re looking out for your horse and avoiding unnecessary moves down the line.

Sealing the Deal: Put it in Writing

A clear, concise sale agreement is crucial in a horse sale. The contract should cover details like the horse’s description, sale price, payment terms, and any guarantees. It should also mention the date and conditions of the sale. Professional legal help or online platforms like Rocket Lawyer can help you draft a solid agreement that protects both you and the buyer.

Advertising: Making Your Horse Shine

Advertising can mean the difference between a quick sale and months of waiting. Use online horse sale sites like, Horseclicks, and DreamHorse to reach a wider audience. Facebook and Instagram, plus equestrian forums, can also help you target the right folks. Show off your horse’s unique skills, breed, age, and personality with a good description and top-notch photos and videos. With a bit of strategy, your horse can really stand out in the crowd.

Related: The 10 Best Horse Breeds and Their Unique Features

Health Check: It's All Clear

Usually, the buyer will request a health check, but you can also do this yourself. This vet inspection confirms your horse’s health and fitness, giving potential buyers peace of mind. A thorough health check from a local vet can boost the chances of a successful sale.


Just because your horse has a new home doesn’t mean you’re off the hook. Post-sale support, like answering questions or giving advice, is a nice touch. It not only keeps things friendly but also builds trust in the horse-loving community.

Consider sharing our “New owner supplies checklist” article with the new owner to help them get started on supplies, or you can even purchase some of the supplies and provide them to the new owner as a gift: What Do You Need for a Horse? A Supplies Checklist for New Owners
To sum it up, selling a horse involves knowing the market, showing off your horse, being honest, providing training, assessing the buyer, having a good contract, advertising smartly, checking health beforehand, and offering post-sale support. Stick to these, and you’ll not only have a smooth sale but also get to see your horse start a new adventure with a deserving companion.

About The Author

<a href="" target="_self">Emily Wilson</a>

Emily Wilson

I'm from the very heart of Kentucky, you know, the place folks think of when they talk about horse love. Had the luck of growing up smack dab in the middle of some of the most awesome horse spots you'd ever see. Can't imagine starting my day any other way than being in that homely barn, waist-deep in horse stuff. My routine? It's a bit of everything really - taking care of the horses, bonding with them, you name it.

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